The views go up.up.and up with Adele's latest single 'Hello' scoring the fastest one billion views.
It's been three months since the video was unveiled, on 22 October and has now officially reached over a billion views on YouTube-the fastest ever music video to do so; fifty million of those views alone were generated after 48 hours, reports Independent.
The previous video to reach a billion was Psy's 'Gangnam Style' which took 158 days compared to Adele's 87.
