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Adidas pulls 'sexually explicit' Brazil World Cup T-shirts from shelves

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ANI London

Sports giant Adidas has revealed that it is suspending the sale World Cup T-shirts after Brazil's authorities complained they sexualised the country's image.

One read "Looking to score?" next to a scantily-dressed woman; another printed a heart shaped like a bikini-clad bottom with the phrase "I love Brazil", the BBC reported.

Brazil's tourism board, Embratur, said that it is vehemently against any products that link Brazil's image to sex appeal.

Following the controversy, the company said it was withdrawing the T-shirts - a limited edition meant for sale in the United States.

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First Published: Feb 26 2014 | 3:52 PM IST

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