Alibaba Group Holding is set to become a top sponsor of the Olympic Games through 2028, joining the likes of Coca Cola and Samsung Electronics.
Alibaba, one of China's largest online marketplaces, will provide online computing services and data analytics for the event and will also create a marketplace for official merchandise. It will also help develop an online video channel for viewers in China.
Alibaba will kick off its Olympic tour in Tokyo in 2020.
While the strategic alliance will help grow Alibaba's presence as a global brand, it will also potentially provide a great amount of revenue to the firm.
China had emerged dominant in the 2008 Beijing Summer Games.
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