Aloft Star 2018 competition spotlights emerging musicians from across Asia-Pacific

Marriott International's Aloft Hotels, in partnership with Universal Music Group & Brands (UMGB), the brand strategy division of Universal Music Group (UMG), the world leader in music-based entertainment, has launched the 2018 Asia Pacific edition of Aloft Hotels' artist discovery competition Project

The competition is open to entrants from countries in the Asia Pacific region. The countries are in five clusters spanning eleven markets: Australia, Greater China, India, South-East Asia (Indonesia, Malaysia, Singapore, and Thailand) and South Korea. From the entries submitted, UMG will select five finalists (one from each cluster) for an all-expenses-paid trip to Seoul, South Korea to battle it out in the grand finale to be held at Aloft Seoul Myeongdong on 20 September 2018. Each finalist will also receive 100,000 Rewards points1 redeemable for stays at participating Marriott International hotels around the world and other rewards.

 

Starting today, unsigned musicians can enter for a chance to compete and win a grand prize that includes:

• Artist & Repertoire (A&R) mentoring from UMG, which includes advice on selecting a single to record, and expert guidance throughout the process

• A professional recording session with UMG and opportunity to release the single

• An accompanying music video to be produced and released by UMG

This year's Project: Aloft Star Asia-Pacific mentors include Indian singer and composer Salim Merchant, whose scores have appeared in 100 Bollywood films; award-winning Greater China singer and actress Rachel Liang; Korean R&B performing artist SAAY; and Australian radio presenter Alex Dyson.

Music fans will have the opportunity to vote for their favorite artists or bands via a public vote from September 3 - 19, 2018. Three lucky voters who predict the winner and provide a reason why they picked them will stand a chance to win 50,000 Rewards points.1

"Aloft Hotels has always been the brand for music makers and music lovers, but now through our collaboration with UMG, we're able to support emerging artists in a more meaningful way than ever before," said Toni Stoeckl, Global Brand Leader, Aloft Hotels; and Vice President, Distinctive Select Brands for Marriott International. "The opportunity to record a single with one of UMG's prestigious labels and receive dedicated mentoring from the best in the industry is very rare, and we're so glad to be able to bring this chance to emerging talent all over the world."

Olivier Robert-Murphy, Global Head of New Business at Universal Music Group says: "UMGB is proud to partner Aloft Hotels for Project: Aloft Star Asia Pacific 2018. We love their shared ambition to discover and nurture original singer-songwriters across such a diverse and musically vibrant region. We're thrilled to expand our global relationship with Marriott International in such a strategically important region for both companies."

Aloft Hotels has been an incubator for emerging musical talent for a decade. All Aloft Hotels around the world host regular live music evenings in their W XYZ® bars with local up-and-coming talent as part of the brand's Live At Aloft Hotels music program. Aloft Hotels are in thriving music destinations, welcoming touring musicians with special discounted artist rates, the opportunity to use the W XYZ® bar as a performance space for free, and a musicians' guide featuring everything from where to dine late-night after a gig, the best nearby affordable recording studio, to where to purchase guitar strings, and more to hit the right note for each stay.