Ansal Plaza announces high voltage re-launch

Delhiites can look forward to enjoying the good life in the heart of the city with North India's first mall Ansal Plaza set for a grand re-launch this year. Ansal Plaza, one of the proud feathers in the Ansal API cap, originally established in 1999 is being renovated and re-positioned as Delhi's one-stop premium Lifestyle destination with a focus on Food and Sports under the new brand tagline Ansal Plaza

The renovated Ansal Plaza spread across 1.78 lakh sq. ft of retail, food and entertainment space with an outdoor open Amphitheatre is a landmark lifestyle destination which provides an interesting example of Public-Private Partnership due to its presence at HUDCO Place, Khel Gaon. It will be re-launched by the 1st week of December this year with approximately 16 new brands. The Ansal Group is looking at Ansal Plaza to set the pace for the revival of its portfolio of nine existing Malls spread across 5different states within North India viz Rajasthan, Punjab, Haryana, Delhi-NCR and Uttar Pradesh.

 

Delhiites can look forward to a breath - taking 360 degree view of the lush green expanses of South Delhi from The Sky High, Delhi's largest terrace cafe perched on the mall's top floor. Sports enthusiasts can shop at Decathlon, one of the world's largest sporting good retailers' largest outlet in India housing its first 2 level store in India with both indoor and outdoor space and equipped with smart touch screen features for an unrivalled shopping experience currently unavailable in any of the brand's outlets in India.

The premium chain of night clubs, The Arena will also be opening its doors to Delhi's nightlife lovers at Ansals Plaza. Spread over approximately 13000 sq ft. across 2 levels with both indoor and outdoor party areas, The Arena offers superior customer service, exceptional pricing and great value with exclusive VIP and private event spaces. Food lovers can experience specialty cuisine from across the world like Thai, Japanese, Italian, Lebanese, Chinese, Fusion Indian, Pan Asian and others.

Announcing the re-launch, Pranav Ansal, Vice Chairman, Ansal API Ltd., said: "Ansal Plaza has been associated not only with every Delhite's memories but also has a strong emotional connect across North India and we hope to re-create these wonderful experiences with a new and modern repositioning as a lifestyle destination helping the current generation create their share of memories at Ansal Plaza. We've identified niches which are currently lacking in the Malls in and around Delhi and have repositioned Ansal Plaza to cater to this need segment of a sports, food destination and lifestyle hub."

Amit Phull, Head - Retail, Ansal API, said, "Our strategic location in the heart of South Delhi with vast open spaces and an open amphitheater gives us an unparalleled advantage and with the new repositioning as ultimate lifestyle, sports and F&B hub, we're targeting approx. 25,000 visitors on weekends in the new avatar of Ansal Plaza."

Caroline Mulliez, Expansion Manager, Decathlon Sports India, said, "We are extremely excited and proud to open our first store in South Delhi at Ansal Plaza. We have worked on the range of products and the store environment to ensure our Delhi customers experience the best of Decathlon in this store."

Mukul Bajaj, Co-founder, The Arena, said, "We are proud to be a part of the new Ansal Plaza and we endeavor to provide our patrons an exquisite fine dine experience at our 13000 sq.ft outlet. We look forward to offering the best F&B and entertainment experience in the city."

Taking the Mall experience to a new high, the Ansal Plaza has plans to introduce an innovative Ansal Plaza App to facilitate reservations etc. at its hi-end restaurants and lounges. Providing easy solutions to Delhi's car parking problem at public places, the new Ansal Plaza management shall introduce a special Parking App, automated parking facility, exclusive valet service and a dedicated pink parking zone for women. The Amphitheater, one of the key attractions of Ansal Plaza, will host gala musical evenings and high profile fashion shows. Grand events and food festivals and innovative kids' and sports camps are in the future plans of the Mall Authorities and the prominent brands and outlets.Ansal Plaza's lush green lawns, a disabled-friendly environment, state of the art security management service, surveillance systems and backend support systems will all make it one of the safest malls in the city for everyone.

Established in 1967 as a family business, Ansal API today is among the leading Realty and Infrastructure companies of India. A widely reputed and professionally managed Organization, Ansal API currently operates in a range of business verticals such as Integrated Townships, Condominiums, Group Housing, Malls, Shopping Complex, Hotels, SEZs, IT Parks and Infrastructure and Utility Services.

After four decades of spectacular growth, Ansal API is at a stage where the company has acquired immense experience, consolidated and established assets - physical and intellectual, while at the same time retaining youthful energy and zeal. Ansal API's roadmap for future development envisages expanding the current areas of operation through more and more challenging projects and also foraying into related areas in infrastructure with innovative projects.