The 'Anti-Thigh Gap' jeans campaign that cater to strong butts, meaty thighs and curvy calves has been a huge hit, as it was able to complete its funding goal of 15,000 dollars in just 47 minutes.
Barbell Denim's co-founder of Hunter Molzen, said that athletes work hard for their strong, meaty thighs and they should be proud of them, ABC News reported.
Molzen said that the jeans aren't jeggings, nor are they extra baggy, but have basic proportions of a regular jean to fit a stronger physique.
The campaign, which already has nearly 800 backers, has received over 100,000 dollars in funding.