Apple has acquired app-testing and analytics startup Burstly for an undisclosed amount.
The tech giant is known for buying smaller technology companies and has now acquired the company behind popular developer service, TestFlight.
According to Cnet, Burstly is the operator of TestFlight, which lets app makers deploy an app to a small amount of users for field testing before wider release.
This pre-testing helps developers to work out kinks and monitor things like in-app purchases and the app's durability against crashing, without having to put the product up for full release on an app store.
The report said that Burstly's announcement that it would end TestFlight's support of Android apps on the platform was a clear indication of Apple asserting its new ownership and taking a dig at arch rival Google.
