The California-based technology giant Apple's iPhone 6S is being depicted in the company's latest campaign as the most popular smartphone for taking photos.
There are 53 images in the current Apple series campaign, the independent reported.
The campaign comes at a time when the technology giant is about to unveil its latest flagship devices in San Francisco and is already facing a competition with rival Samsung's S7, S7 edge which has a 12.7 megapixel OIS camera with dual Pixel technology, which none of the smartphones in the market has.
Although the new campaigns is expected to impress users and encourage more photos than just selfies.