American multinational technology company Apple has sent out an email to its customers that iTunes Radio, the company's answer to Pandora, will no longer be free.
It said that effective January 28, "All radio stations except for Beats 1 will be available exclusively to Apple Music members."
From the above mentioned date, if you want to hear radio stations based on an artist or genre of music you like, you will have to fork out a monthly subscription of ten dollars to Apple Music, The Verge reports.
iTunes Radio was announced in 2013 and launched alongside the overhauled iOS 7.
The decision shows that Apple is taking new steps to lure customers into paying for its streaming service as the company engages in a heated war with Spotify.
This move, announced on Friday evening before a long weekend, also comes after Apple announced plans to pull out of the mobile advertising business in June.
