Apple is reportedly set to launch "iOS in the Car" operating system in partnership with Ferrari, Mercedes-Benz, and Volvo next week.
The operating system will allow drivers to access various iPhone functions through a car's built-in screen.
According to Cnet, Apple had talked up iOS in the Car at its Worldwide Developers Conference last year, with VP Eddy Cue, also a Ferrari board member, showing a mock-up of a car's LCD with Apple menu buttons for maps, phone, music, and messaging.
Cue said that the functions could be accessible via Siri as well, adding that Chevrolet, Ferrari, Honda, Jaguar, Mercedes, Nissan, Volvo and others would be introducing iOS integration this year.
Meanwhile, the official announcement is said to take place at the Geneva Motor Show.