Australian- Indian designer Roopa Pemmaraju will be showcasing her luxury during the Wills Lifestyle India Fashion Week at the Spring Summer 2015 show.
The brand ROOPA PEMMARAJU, created by Ms Roopa Pemmaraju who is a Melbourne-based and Bengaluru-born designer, will showcase a luxury ready-to-wear collection featuring original artworks by Indigenous Australian artists on garments using fabrics created by Indian artisans.
Australian High Commissioner Patrick Suckling said that fashion was at the forefront of the cultural connection between Australia and India, and had strong potential in the expanding trade and investment relationship.
"We are proud to present stylish and luxurious contemporary Australian fashion that exemplifies the quality artistry of two ancient artisan cultures - Indian weavers and Aboriginal artists," said Suckling.
This collection has been created in collaboration with renowned Indigenous Australian artists including Warlukurlangu artists from Yuendumu, Rosie Napurrurla Tasman from Warlpiri culture and Reko Rennie, whose art incorporates his association to the Kamilaroi people.
In developing this collection in India, ROOPA PEMMARAJU has collaborated with weavers from Varanasi, Karnataka, Maharashtra and Studio Calantha which a Bengaluru-based atelier founded by Pemmaraju. The production team has helped turn the vision into modern silhouettes and beautifully-produced garments.
ROOPA PEMMARAJU has previously worked with weavers in Maharashtra, Karnataka and Rajasthan. The garments are created using natural fabrics such as silk, cotton and linen.
The brand is looking forward to sharing the unique Indigenous artistry of Australia with the Indian people.
"It is a privilege to be working creatively with two ancient cultures and to be able to bring them together in a contemporary way for the modern woman," said Pemmaraju.
"Although we are working to preserve a traditional craft, we are always seeking ways to create new innovative fabrics or testing the limits of the traditions to create beautiful modern designs," she added.
Last year ROOPA PEMMARAJU was showcased alongside Indian fashion designer Manish Arora at a gala fashion event.
Australian fashion will be returning to the runway in New Delhi at the Wills Lifestyle India Fashion Week with the support of the Fashion Design Council of India (FDCI).
Suckling thanked FDCI and its President Sunil Sethi for supporting in nurturing links between the Australian and Indian fashion sectors.
Sethi also thanked the Australian High Commission for its efforts to further strengthen the fashion relationship.
"The Australian High Commission has continued its generous association with the FDCI for the upcoming WIFW SS 2015. This proves their commitment to promote the cause of Indian handloom and weavers, who have faced innumerable challenges," said Sethi.
"I am delighted to welcome Australian designers to this edition of the Wills Lifestyle India Fashion Week. We hope that this will aid the developmental sector and address the needs of the craft industry and continue to the affable partnership between both countries," he added.
