Business Standard

Becks' lucrative fortune from brand Beckham

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ANI London

Football ace David Beckham's endorsements have earned him many millions, with marketing experts dubbing him Brand Beckham.

Here's what he has put his name to over the years, according to the Daily Star.

Georgio Armani: He drove women wild while dressed in only a pair of boxer shorts.

Pepsi: TV adverts in which he took on sumo wrestlers and fought as a gladiator.

Gillette: A reported 40million pounds deal to become the global face of the shaving brand in 2004.

Motorola: Plugged the 1,000 pounds Aura handset with the line: "When you hold it, it feels like you have something really special in your hand."

 

Brylcreem: One of the deals that got Brand Beckham started - but soon after he shaved off his blond locks.

Burger King: Ordered a healthy 300-calorie strawberry and banana smoothie in the telly ad.

Adidas: An estimated 10-year 100million pounds deal in 2003, one of the biggest ever endorsements.

H and M: Appeared in a Guy Ritchie-directed video dressed in only his Bodywear kecks.

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First Published: May 17 2013 | 12:33 PM IST

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