A new beer glass, called the "Offline Beer Glass", promises to make drinkers spend more time with friends than with their smartphones.
The glass-designed by Brazilian ad agency Fischer and Friends - basically looks like it has been given a thick heel and it only stands upright when supported by a mobile phone, News.com.au reported.
The phone slides in underneath its base, allowing it to sit normally on a table.
The beer glass was unveiled at Salve Jorge bar in Sao Paulo, Brazil.