It looks like Justin Bieber's India 'Purpose' Tour is set to become the first and only act in the history of live events and concerts in India to have an investment of 4 million USD. Breaking all records this will the most expensive tour undertaken by any artist or promoter in the Indian sub continent and that's not all, the tour is expected to be a sold out event in less than 24 hours.
The expected footfall ranges between 1 lac and 1.5 lacs, an attendance that wasn't even seen at concerts helmed by Coldplay, Bryan Adams, Akon and others in the past in the local sub continent.
The Maharashtra Tourism Board will be supporting the tour and tourism is expected to increase by 10 percent while business for the locals (transport vendors and hotel associations) will see a rise by 30 percent during the tour month
Arjun Jain of White Fox India, sole promoters of the tour states, "This is by far the biggest ticketed concert to be hosted in the Indian sub continent . The main aim is to ensure all ticket holders and fans have a seamless experience before, during and after the concert and hence the organizers are capping the show well in advance. We will begin preparations for the tour two months in advance."
Boutique agency Dream N Hustle Media, founded by international media expert Jashoda Madhavji is responsible for all the publicity and press of the tour.
Tickets will go live on 22nd February 2017, while the fans can start pre-registering for the tickets on 15th February 2017. Tickets will be priced Rs. 4,000/- upwards.
The Purpose World Tour has already mesmerized fans and critics alike across the United States, Canada and Japan last year and will tour throughout Europe before landing in Australia and New Zealand this year. With more than 100 huge shows on the tour and close to a million ticket sales globally, there is no doubt that Bieber is at the top of his game with this tour.
Purpose is Bieber's first album in two years. Right after its release, Purpose was the most streamed album on Spotify in one week with 'What Do You Mean' as the most played song. The record sold more than 640,000 copies in less than a week. Justin Bieber also holds the record for the highest most Twitter followers for any male user. He also has the highest number of YouTube subscribers for any male singer and became the first artist to reach 10 billion views on YouTube in 2016. Earlier this fall, Bieber's hit "Sorry" grabbed 10 million YouTube views in less than 24 hours.
Apart from winning at the Grammy Awards, Justin Bieber also has eight Guinness world records to his credit. Justin won the Grammy for Best Dance Recording for 'Where Are You Now' in 2016. He had also made headlines for the first ever singer to have seven songs from a debut album to feature on the Billboard Hot 100. He also recently broke the Beatles' 1964 record by topping the American Billboard 17 times.
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