Following Google's steps, Bing will now start giving mobile-friendly websites a boost in search results delivered to smartphones and other mobile devices.
The move is significant as it could directly impact certain websites' traffic. For websites that are not mobile-friendly, it could mean loss of visitors. However, it also means that people using Bing on mobile will have better experience, reported The Verge.
Bing expects to roll out the changes "in the coming months.