The life of the Polish-Australian-American entrepreneur, Helena Rubinstein who set up a cosmetics empire in the early 20th century is set to be made into a biopic.
The movie 'Helena', will focus in the year 1928 when she faced the greatest dilemma in her life, as she had to choose between giving up control of her empire or else had to lose her marriage to Edward Titus and the custody of her children, reports Variety.
The budget, as well as the cast, is yet to be announced, but producers say that shooting will commence on 2019.
Rubinstein's cosmetic empire was booming with successful salons present in London, Paris, Melbourne and New York.
'Helena' which is being funded by Studiocanal Australia, is set to pool in aspiring writers from Australian and New Zealand.
The movie is being produced by Anthony Waddington of 'The Eye of the Storm' fame and Marcus Gillezeau of 'Storm Surfers 3D' fame.
Disclaimer: No Business Standard Journalist was involved in creation of this content
