Luxury car giant BMW has unveiled a new MINI at UK's Plant Oxford, laden with all-new vehicle architecture, evolutionary design and a range of new fuel-efficient engines.
Prime Minister David Cameron said that he was lucky enough to get an early preview of the new Mini, a classic British icon, during a visit to the factory in Oxford last month adding that the 750 million pound investment is great news for both the local and wider economy, along with the 5,500 workers whose jobs are safeguarded by this launch.
BMW Group's board member for production, Harald Krueger, said that in their Oxford plant's centenary year, they are continuing the MINI brand success story and have started the production of the third model generation.
Krueger said that the UK is the heart of MINI production, thanks to the experience, competence and strong commitment of all their employees.
The introduction of the new MINI has also seen a significant investment in the most extensive workforce training programme undertaken at the plant.
The new MINI will have its market launch in Spring 2014, and the new car offers an enhanced standard specification, an extensive range of options to allow customers to adapt the car to their individual style, higher comfort levels, comprehensive safety technology including pedestrian protection and more innovative networking technology.
The new model also provides more interior space for both the driver and passengers, and the additional revised suspension technology, reduced weight and increased rigidity have intensified the typical MINI go-kart feeling.
BMW Group's board member for MINI, BMW Motorrad, Rolls-Royce, Aftersales BMW Group, Peter Schwarzenbauer said that MINI is an inspiration for trend-setters and creative spirits the world over.
