Michelle Mone, the founder and CEO of lingerie brand Ultimo, has given the bra that boosted the assets of Abbey Clancy, Kelly Brook a makeover.
Ultimo first lady, Michelle Mone OBE, has given the plunge bra a makeover and it's now 50 per cent lighter, Daily Star reported.
The new 27pound Ultimo OMG Plunge bra can add up to two full cup sizes and enables flat-chested girls to flaunt their cleavage without the risk of stray chicken fillets flopping out of their A-cups.
Mone said that this has been a huge year for Ultimo so far and they have overhauled the brand and launched a new website and unveiled their stunning new 'face 'n' body' Abbey Clancy, who is the wife of English footie ace Peter Crouch.
The use of advanced construction techniques has also improved the bra's structure to help it give extra boost and projection and has added features like racer back clip, which gives the option to bring the straps together at the back.
