We all know that the e-commerce game has changed, and so has the consumer behavior. People prefer to look out for the best services online, be it on products, holidays or offers without much hassle.
It has been noticed that people buy jewellery on the basis of trust. Because where traditionally, local jewelers would not make their offers easily prominent to their buyers, jewellery portals like Candere.com are transparent, have more varieties and the best in class services for their customers.
Online portals also have more variety to offer by understanding their target group, their tastes and preferences for various occasions. Precious metals, diamonds and gemstones are designed into a beautiful jewellery piece to serve a broader audience at the affordable cost.
In October 2015, Candere witnessed one of its biggest online order ever; a solitaire bracelet worth Rs. 33 lakhs. It has four 1.6 carat certified luxury heart and round shaped solitaires nestled in a precious gold setting.
This is a never seen before situation of any e-commerce portal. This clearly shows that the consumer behavior is shifting rapidly due to people's awareness of opting for the best brand.
Ashish Bajaj, CEO, Candere said, "In the era of changing consumer behavior, we have a clear goal of making jewellery-purchase an experience for everyone window shopping on the portal."
Also, consumers look out not just for the best products, but also the value-addition that the online brand is offering. Keeping this in mind, Candere has launched a new policy of Buy back.
