Cartesian Consulting, a home grown global consulting firm specialising in marketing analytics, has been awarded two coveted awards in the categories - "Excellence in Industry Application" in Retail and "Best Practices in Emerging Technologies" at the Big Data and Analytics Awards at the Big Data, Analytics and Insights Summit that was held in Bengaluru on July 14.
The Big Data and Analytics Awards recognises top companies, executives, services, tools and technologies for their business success. Each nomination received is researched and judged by core advisory members on a five-point parameter.
Cartesian Consulting was awarded for 'excellence in the retail industry application' for its services rendered to create and implement a proprietary framework that manages products within a full price season to ensure higher sell-through.
Their tool 'CART-ORP' that predicts the open rate of a given Email Subject Line has created a benchmark for the industry by being named the "Best Practices in Emerging Technologies".
Cartesian Consulting is one of the fastest growing analytics start-ups in the country. In a span of five years since its inception, Cartesian has emerged as one of the leading decision science companies in India, servicing leading brands across sectors, including hospitality, retail, food and QSR, e-commerce, telecom, and financial services.
They have since expanded their footprint internationally and currently serve clients in Malaysia, Singapore, Indonesia and Thailand as well.
