India's fashion social network Roposo recently announced its collaboration with Lakme Fashion Week Summer/Resort 2016, which will be held in Mumbai from March 30 to April third as the official social media channel.
The social website will showcase all the live coverage, trend updates, campaigns, exclusive videos for consecutive five days.
Speaking about the tie-up, Avinash Saxena, Co-Founder, Roposo said, "We are thrilled with this association. It is a matter of great pride that LFW chose us over Facebook, Twitter or any other social media platform as its official social media channel."
"With unique innovations and upcoming feature updates, we will keep our users highly engaged on the platform during LFW, like never before. The design fraternity as well as fashion lovers can look forward to an engaging, comprehensive and live coverage of LFW this year, only on Roposo," added Avinash Saxena.
Giving trend hunters more reason to log on, Roposo will catch and feature all real-time and behind the scenes action at the fashion week. To this end, Roposo will post exclusive LFW videos, host regular posts on what the country's ace designers are showcasing and hold special campaigns around the event.
Designer and an active Roposo user, Masaba Gupta said, "I think it is really exciting to have Roposo onboard as the Official Social Media Partner for Lakme Fashion Week. I believe there is a great fit between the two platforms because Roposo is about instant fashion, finding fashion trends, finding the key looks you like, and posting stories."
Roposo's live handle @LFWLive will be ticking with constant feeds including video content, pictures, trend-spotting at the event and more.
Users will stay updated with all interesting happenings at LFW by logging on to Roposo and following LFW's official handle (@lakemefashionwk) or by going on its @LFWLive handle.
