Chivas, the world's best-blended scotch whisky*, evoked the intuitive and intangible with 'Chivas 18 Alchemy'. Joining hands with 5 illustrious virtuosos from the lifestyle space to play host to the city's discerning elite, the exquisite experience at the Pavilion, DLF Emporio- India's finest luxury retail destination, captivated everyone with its magnificence.
Laced with extravagance, the evening delved into the indefinable and intangible that is at the heart of the 'Sixth Sense', by five maestros - actor Malaika Arora, designer Manish Malhotra, designer Rahul Mishra, artist Sudarshan Shetty, and jeweller Siddharth Kasliwal. Each of them curated an unparalleled amalgam of craftsmanship and elegance inspired by the award-winning blend of Chivas 18.
The sixth sense is transient and imperceptible. It is like a sleight of hand, something in the air, the eureka moment, inspiration out of the blue - extrasensory and intuitive. Amongst the many sixth senses that connect to Chivas 18 and lend themselves to equally unusual creative expressions that the evening explored, were Fantasy, Intuition, Love, Deja vu and Memory.
Fantasy: wonderland inside a drop
The conjurer of the fantasy, Malaika Arora, created a shifting, immersive, honeycombed kaleidoscopic world of the real and imagined, using the drop, full of 85 notes as the muse.
Also Read
Intuition: a play of perceptions
Stimulating intuition, Manish Malhotra, dabbed into amber depths to paint a mirage of visions with mirrors and reflections. Fleeting, lasting, diffused, spontaneous yet startling in clarity, it was a mirage of mirrors.
Love: of love, loss and longing
Decoding the labour of love, Sudarshan Shetty, created a mosaic of love, loss, mortality and infinity using voices, ragas, video and installation art.
Deja vu: precious gems of inspiration
Deciphering the world of deja vu through Siddharth Kasliwal, the bejewelled masterpiece revived lost art of craftsmanship handed down generations. Imbibed by instinct, and imprinted in the psyche, it was a revival of lost legacies
Memory: elliptical rings of then and now
Deconstructing the maze of memories, Rahul Mishra used tambour frame hoops to create a chandelier of memories in a play of light and shadows that blend layers of time with the ingredients found inside Chivas 18.
"Chivas Alchemy is an extra-sensorial experience, rooted in curating the extraordinary. Through this collaboration with five stellar artists, 'Chivas Alchemy' has brought alive, sublime interpretations of the sixth sense. This is an ode to the multi-layered blend of Chivas 18 Y.O, that rewards the senses with its unique 85 flavour notes," said Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India.
Chivas 18 Alchemy was an evening beyond the seen, heard, tasted or touched, in an indefinable melange that befitted Chivas 18.
*Chivas 18 was awarded the world's best-blended scotch whisky at International Wine and Spirit Competition (IWSC) 2014. This story is provided by BusinessWireIndia. ANI will not be responsible in any way for the content of this article.
Disclaimer: No Business Standard Journalist was involved in creation of this content
