In a new online Coke ad, the company while taking on the obesity crisis, asked its customers to first burn off the calories equal to one can of coke and earn their beverage.
The world's biggest beverage maker stated that it typically takes 23 minutes of cycling to burn off calories contained in one can of coke, CBS News reported.
The advertisement shows a montage of people on a giant stationary bicycle gladly trying to earn a can of cola, with carnival music playing in the background.
The uniqueness of the ad lies in the company's honest acknowledgment of the fact that their drink contains this amount of calories and despite receiving frequent criticism by health advocates regarding the same they turned it into a fun element as shown in the video.
