Deal Kya Hai? An online retail platform which specializes in Consumer Durables and IT Products (CDIT) has launched a new category of Unboxed and Re-furbished products on its portal.
Unboxed implies that the thing came back to the dealer (for reasons like, wrong model dispatched, product was not as shown on the portal and so forth). This thing was either opened by the client who found the wrong item transported or by the vender to check the substance of the bundle. This thing is in the same class as new, accompanies all the first box and embellishments, and a Manufacturer Warranty (albeit likely for a shorter time span). Such items may have indications of wear and tear on the bundling (since they have been through two transportation cycles). They are not damaged gadgets. They are not used items.
Whereas, Refurbished items are those which have been returned to the manufacturer for various reasons after they are used by the consumer. If there is any defect it gets sorted and then resold in the market through various channels.
Amit Daga, Founder & MD, Deal Kya Hai? said, "We being one of the largest offline distributors in this region we are looking to leverage this new found opportunity in the market where tier 2 & tier 3 cities have shown great potential and we expect that with our new category we will be getting a revenue push of 10% in this financial year. With our online platform Deal Kya Hai? it allows us to explore pan India market."
The lure of high end cheap branded products plays a major role while buying a product and Deal Kya Hai? Is the right platform to buy these products as the parent company owns authorized distribution rights for many renowned brands like Samsung, Philips, Panasonic to name a few.
Disclaimer: No Business Standard Journalist was involved in creation of this content
