Jessica Simpson, who revealed the first-ever photos of her baby boy in Us Weekly, was reportedly paid a six-figure sum to disclose the pics.
A source told the New York Post that the fashion mogul had received as much as 100,000 dollars for the snaps.
A rep for the mag, who previously broke news of Simpson's pregnancy, the name of the child and the birth, said that they "never comment on their editorial process."
Simpson and former NFL player fiance Eric Johnson are parents to Ace Knute Johnson and daughter Maxwell.