Like every other film the producers of John Abraham, Varun Dhawan starrer film 'Dishoom' are also planning a unique way to promote their action drama film.
The Rohit Dhawan directed film is slated to release their trailer on June 1 with much fanfare.
In a first, the trailer of the film will be screened simultaneously in 550 screens of PVR in different cities of India.
Apart from the usual launch event in Mumbai where a certain section of people will get the big screen experience of the trailer, audiences across India will also get to watch the trailer on the big screen of PVR in several cities.
Talking about the unique trailer launch, producer Sajid Nadiadwala shared, "The trailer of 'Dishoom' will be a big treat on the silver screen and we have tried to give that experience to a section of the audiences a little in advance."
'Dishoom' has been creating immense noise around the action sequences as the film is being tagged as an action adventure.
The film also stars Jacqueline Fernandez in a key role and is all set to hit the theatres on July 29.
