Business Standard

Ellen DeGeneres strings lifestyle site clan with 'EDbyEllen'

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ANI London

Sold Out! Ellen DeGeneres's new lifestyle site EDbyEllen, has roped in 30,000 users within 24 hours of its launch, with most of the stock selling out.

It is being said that the main difference between the 57-year-old comedian's site and others is that it focuses less on prescriptive seed advice and more on the joys of homemaking, reported the Guardian.

The philosophy behind the brand is that the 'Finding Dory' star wants people to be able to express themselves in a very stylish yet comfortable and unique way.

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First Published: Jul 14 2015 | 1:32 PM IST

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