Eva Mendes has been named the new face of Estee Lauder's New Dimension transformative skincare collection and shot her campaign debut for the brand.
The '2 Fast 2 Furious' actress said in a statement that she was excited to represent New Dimension skincare as she relates to what it stands for i.e. the power women have to take control and transform their beauty, E! Online reported.
The 41-year-old wife of Ryan Gosling added that since her teenage years, she had always admired Estee Lauder, the woman representing it and the brand.
This was Mendes' third major brand partnership as before this she collaborated with New York and Company since 2013 and has a range of capsule clothing collections for the retailer and launched a product line with Circa Beauty.
The TV and print ads will be circulated in next fall.
