Business Standard

Even Becks' doppelganger can send clothes sales soaring!

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ANI London

David Beckham's doppelganger is starring in Asda's new clothing range.

The 38-year old former footballer is the ambassador for rival Sainsbury's and regularly features in their advertising campaigns, but the supermarket giant insisted that its "just a coincidence" that their model is Beckham's look-alike, the Daily Star reported.

Several shoppers thought that the husband of former 'Spice Girl' Victoria Beckham had switched sides when they saw the autumn-winter catalogue for the George range.

However, Asda spokesman Leah Spears said that it was "pure coincidence" but admitted that their model looks "a bit like Beckham".

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First Published: Oct 04 2013 | 3:02 PM IST

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