More than a dozen female artists were reportedly body painted in the shape of a Fiat 500 Abarth hot-hatch for a racy new video campaign.
According to Stuff.co.nz, the online campaign has the women's buttock painted as a headlight, a back painted as an alloy wheel and a face painted in the shape of a side mirror.
The ad was photographed as part of a campaign for the annual ESPN The Magazine's Body Issue which went on sale yesterday.
Olivier Francois, from Fiat said that the body paint allowed them to take part in a unique collaboration with a multinational sports company that connects the Fiat brand with sports and car enthusiasts across the globe.
ESPN'S Eric Johnson said that their ideal execution is when a client creates an ad that works so well within the context of the environment, the report added.
