The Mega Diwali Sale by Snapdeal, India's leading e-commerce marketplace is attracting value-savvy buyers by the millions.
During the first two days of the sale, Snapdeal sold a wide selection of popular electronic items like multi grooming kits, headphones, home security systems, speakers, mixer grinders and pen drives. Men's fashion like slippers, men's watches, and perfumes were also well received due to a steep discount on these products. Travel Gift-cards, sunglasses, LED lights, gift cards, refurbished phones also had takers from all parts of the country.
According to Snapdeal spokesperson, "In the first two days of our sale, the shipped volumes have more than doubled and continues to grow. The Mega Diwali sale selection is built around products, which are traditionally a part of annual Diwali shopping by families across the country. We are delighted to see buyers loving the selection."
On the third day of its sale, Snapdeal has great offers the on women's ethnic and fusion fashion, kids' festive wear, cleaning essentials, dry fruits and jewellery.
The sale has the largest selection of Banarsi, Kanjeevaram, Chanderi, Kasavu, Chanderi, Paithani and Leheriya sarees at huge discounts. Similar offers are also seen in kids' festive wear including lehenga choli, suit sets, shararas and kurtis, patiala, pattu pavdis and lanchas, and kurtas, pajamas, jackets and dhotis.
Traditional India's favorite gold plated jewellery is also available at a huge bargain.
Since Indian families across the country ritualistically clean their homes before Diwali, Snapdeal has a range of specially curated offers on house, kitchen, garden and car cleaning essentials like mops, Scotch-Brite, detergents, dusters, vacuum cleaners, scrubbers, and broom. The platform also has great deals on after cleaning essentials like organisers and declutters.
Branded luggage sets from Safari at a minimum 70 percent discount is lined up for easing festive holiday trips.
Snapdeal's Mega Diwali Sale went live on 10th October and will continue for 5 days till 14th October.
Trends from the Sale:
• The top selling items in the electronics category are headphones, beard trimmers, speakers and memory cards in the electronics category
• In the home category, the maximum sales were accounted for by water purifiers, bed linen, and kitchen gadgets
• Savvy buyers thronged to buy Cleartrip E-Gift Card, with a flat 20 percent discount, which was topped off with another 15 percent instant discount on IndusInd and Standard Chartered cards, thus saving a cool 32 percent for all future travel bookings
• In the fashion accessories category, watches below Rs. 500 and sunglasses below Rs. 700 were the most popular picks
• Two out of every three buyers have come from non-metros in the country
• In addition to leading national brands, many seller brands are seeing massive consumer buying. Some of the most popular seller brands include I Kall in phones, NYN in beauty, ROOQ in smart watches, Laurels in fashion watches, Royal Son in sunglasses, Veirdo and Maniac in men's fashion, Trusha, In Beauty and The Bebo in women's fashion.
Disclaimer: No Business Standard Journalist was involved in creation of this content
