The United Nations Office on Drugs and Crime (UNODC) has chosen Indian Folk singer Satinder Sartaaj for 'Blue Heart Campaign', awareness project against human trafficking.
More than 30 artists around the world including music director A.R. Rahman and singer Sonu Nigam have united against the social cause and released an album 'Music to Inspire' by label Rukus Avenue, who launched this album.
The world famous artists include Ozark Henry, Karmin, Joss Stone, Jack Atlantis, Tisha Campbell, Steve London and Lee England.
Sammy Chand, who owns label Rukus Avenue informed that all proceeds would go to the United Nations Voluntary Trust Fund for victims of trafficking in persons.
The album which was launched at UN Office in New York will be available online on Friday at iTunes, Amazon and Google play.
Sartaaj, who is going to make his Hollywood debut with 'The Black Prince', a movie based on the last king of Punjab, Maharaja Duleep Singh plays a major role in stopping and bringing awareness against illegal global human trafficking.
More From This Section
Human Trafficking is one of the most shameful practices in present day and is also the genesis of child labour and sexual slavery.
The Blue Heart campaign seeks to encourage involvement and inspire action to help stop this crime and also people to show solidarity with the victims of human trafficking by wearing the Blue Heart.
The campaign is also an initiative for raising awareness to fight human trafficking and its impact on society.
Disclaimer: No Business Standard Journalist was involved in creation of this content