Football fans are reportedly outraged as the latest England replica shirts have been put on sale for up to 90-pounds.
Parents are reportedly unhappy with the price tag on the most expensive Nike 'match shirts' and Shadow Sports Minister Clive Efford has tagged the pricing strategy as 'disappointing'.
According to the BBC, the previous Nike home kit has just been in the market since last may, which is a total of seven England matches after the manufacturer took over from Umbro, and Efford says that the frequency with which the kit changes adds to parents expense, hitting them hard.
Efford said that he is disappointed as the game of football seems to be increasingly about profit and commercialism rather than the community and the fans, who have sustained football for many generations.
Queens Park Rangers midfielder Joey Barton said on Twitter that the price tag on the new England shirt is 'taking the mickey' out of the fans adding that football has again allowed commercialism to eat away at its soul.
The new 90 dollar shirts have an enhanced 'cooling technology', while alternative 'stadium' shirts without the cooling technology are priced at 60 pounds and the versions for children aged between eight and 15 cost 42 dollars, the report added.
