Dying armpit hair in neon colors has become a new craze amongst women, as many have taken to Instagram to show off their underarms.
The new beauty trend, which is encouraging women to grow their underarm hair and then dye it a bright colour, then sharing their bold, hairy pits on social media with the hashtag "dyedpits", the Daily Star reported.
Hair stylist Roxie Hunt said that she believes underarm hair should be embraced and women shouldn't feel the need to shave it off or hide it.
Dozens of women have been sharing images of their vibrant pits on social media, while on YouTube hundreds of users have posted tutorials for those unsure how to approach the trend.
