Treating older adults with an inbuilt prejudice has been our society's problem from quite some time. However, here is how ageism can be countered in young adults.
According to a study, even when young adults have no social contact with older adults, and if they are aware of a friend who is friends with an older adult, this can increase their positive attitudes towards older adults as a whole.
Psychologists Lisbeth Drury and Professor Dominic Abrams of Kent's School of Psychology, and Dr Paul Hutchison, London Metropolitan University, surveyed young adults to conduct the study.
Those responding indicated how often they had social contact with older adults, whether they experienced it as good contact, if they were aware of any friendships their friends had with older adults and how positively they felt towards older adults.
The researchers found that young adults who experienced good quality contact expressed less ageism towards older adults. More importantly, even young adults with no direct experience of older adults expressed less ageism when they knew of a friend that had a friendship with an older adult.
This indirect effect occurred because knowing that other young people in their close social network have positive relationships with older adults reduced young adults' anxieties about interacting with older adults and made such relationships seem more widespread and acceptable.
This research has been published in British Journal of Social Psychology.
