Disney's animated hit 'Frozen' has send the sale of role-play dresses, designed to look like those worn by the film's main characters of Elsa and Anna, to a soaring high, as 3 million of such dresses have been sold in less than a year.
According to the Hollywood Reported, Frozen costumes has been a top choice for Halloween and toys inspired by the movie are some of the hottest items of the holiday season and following reports last spring of a shortage of Frozen products after demand exceeded supply for the items.
Disney Retail executive vp Paul Gainer said in a statement that the powerful connection families around the world have with Frozen and its characters is truly a phenomenon that has only continued to grow over the last 12 months.
Gainer added that this holiday season Disney Consumer Products has expanded product categories and doubled our presence at retail to meet the strong demand for everything 'Frozen'.
