Gamemakers have slammed King.com for making the word 'Candy' a trademark and have joined together to mount a protest called 'Candy Jam'.
The angered game developers are now producing lots of different games that use the word "candy" in their title and so far, more than 100 games have been developed, the BBC reported.
The Candy Jam webpage said that the protest was in response to King.com's action to defend its trademark, where it had asked an independent gamemaker to stop using the word in the title for his game.
The webpage also accused the 'Candy Crush Saga' gamemaker of being a "bully" and said that the issue had now become one of "freedom and creativity".
The protest has encouraged developers to make and submit games that also use the word "saga", which King.com is also keen to trademark, till 3 February.
Some of the games that have already featured on the webpage includes titles like Candy Fight Saga, Candy Growth, Candy Cruiser Planetary Rescue Saga and Super Candy Handy Mandy Saga.
