Going to School, in partnership with Barclays, has announced the launch of a new radio show called 'Paison Ki Paathshala' in New Delhi and Pune.
The radio show has already been successfully launched in Mumbai. The five-minute show aims to raise financial literacy levels by educating the young people between the age of 17 to 25 years on how to manage their money and finances.
"If you're young in India, you want to know about what you can do with your life - to go to school or to go to work, to get a job or create a job. Financial Literacy is the first step, in a language you understand and in a format that you'd listen to - we're excited about the partnership with AIR and the response so far has been exciting," said Lisa Heydlauff, Director, Going to School, while commenting on the launch.
"Next, the show will go from five minutes to 15, and explore financial literacy skills at work - life skills and the big choices and opportunities we all have to change our lives and create our own opportunities," added Heydlauff.
Frank Hancock, Managing Director, Investment Banking, Barclays India, said financial literacy is not simply about managing money more effectively.
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"It is, more importantly, a means to social empowerment. A financially literate individual is able to better provide for herself and her family, ultimately supporting longer-term growth in the economy," added Hancock.
The show will be played on 102.6 FM Rainbow, 9 a.m. and 7 p.m., fromMonday to Friday.
On 'Paison Ki Paathshala', the listeners will be able to get an insight on topics like 'Basic Banking, Budgeting, Investments, Aadhar, Pan Card, Loans, Debt Management, Debit Card, Credit Card, Small Savings, Women's Savings, Budgeting from a women's perspective, Life Insurance and General Insurance'.
The show will comprise three segments - 'Bhaari Gyaan' in which financial tips and trivia will be shared with the audience, 'Yeh Dilli Hai Mere Yaar' where young people will be interviewed about what they think of the concept and 'Aaj Ke Maharathi' in which industry experts would be interviewed.
"We have had a great time listening to young people about what they want. A 21 year old Barber who ran his shop under a tree was very clear about his finances and savings. Our teams are out on the streets in four cities listening to young people and collecting more stories, we hope we can always do better, answer more questions on smart financing, if it means that somebody out there will be encouraged to 'budget', take a bank 'loan' or open a bank account, then our show will have done its job," said Padmini Vaidyanathan, Creative Executive Producer, Radio, Going to School.
'Paison Ki Paathshala' will be supported by helpful tips on finance via SMS and a missed call IVR service that will allow listeners to call back with queries and also listen to more banking related tips and trivia.
Barclays is an international financial services provider engaged in personal, corporate and investment banking, credit cards and wealth management with an extensive presence in Europe, the Americas, Africa and Asia.
Barclays' purpose is to help people achieve their ambitions - in the right way. With 325 years of history and expertise in banking, Barclays operates in over 50 countries and employs over 130,000 people. Barclays moves, lends, invests and protects money for customers and clients worldwide. For further information about Barclays, please visit websitewww.barclays.com.
Going to School (GTS) is an award winning non-profit trust with a 12-year track record of inspiring millions of young people in India to use their education to transform their lives and create their own opportunities.
GTS creates factually researched design-driven stories, radio shows, movies to teach the poorest children in India entrepreneurial skills at school and through mass media such as radio and television.
GTS stories equip young people with the skills they need to identify environmental, social and economic problems around them and solve them by starting a business once they have completed their education.