HealthXP, India's fastest growing online health, nutrition and dietary supplement store has announced to promote health and fitness awareness among Indian youth at the launch of Kumite 1 league in Mumbai.
The Mixed Martial Arts League was flagged off with teams from about 12 countries including USA, Argentina, UK, Brazil, Ukraine etc.
As globalisation rapidly paves its way across the country, India consumers are resorting to more informed dietary choices and learning about the best workout strategies. Be it consumption of wholesome food items or a growing interest in understanding nutrition labels, consumers particularly the youth is now more aware and conscious than ever before regarding health and fitness.
With a firm aim to augment this spiking trend, HealthXP incepted its operations in the year 2014 to promote health and fitness awareness in India via offering end to end fitness and nutrition expertise coupled with 100 percent authentic, high grade nutrition supplement.
"With India ranking among one of the youngest countries in the world, international events like Kumite 1 League will play a considerable role in bolstering fitness awareness and sports participation among the country's youth," said co-founder, HealthXP, Girish Joshi.
"Our core ethos at HealthXP centers around promoting awareness related to fitness and genuine health supplements across the last mile of the nation and our alliance with Kumite 1 League is a testament to that," said Sarvesh Moghe, co-founder, HealthXP.
HealthXP has also recently roped in lifestyle and fitness icon, Sahil Khan as its brand ambassador in India. Mr. Khan with a fan following of millions of fitness enthusiasts across the globe will be endorsing the company's nutrition products across the country.
Kumite 1 League is being organised by Toyam Industries and is supported by All India Mixed Martial Arts Federation (AIMMAF) and World Kickboxing Federation. The League will witness the participation of renowned players in MMA segment including Antonia Gordillo from Argentina; Hayder Hassan from USA; Hemant Wadekar from India; Mohamed Gamal from Egypt etc.
Mixed Martial Arts involves full contact combat allowing grappling and striking, utilizing a blend of techniques from both Martial Arts and other combat sports. The sports demand exceptional fitness and the league is expected to further augment the rising fitness interest and awareness in India.
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