Melissa Coker, founder of the clothing company Wren, was the person who commissioned the now viral video 'First Kiss.'
According to Coker, her company operates on a shoestring budget, which is why she devised thevideo as a way to promote Wren attire, the Verge reported.
However, even though the video wasn't the work of viral masterminds, it has still garnered more than 52 million hits in the 4 days since it was launched.
