Smartphone maker Oppo recently signed Bollywood actors Hrithik Roshan and Sonam Kapoor as its South Asia region brand ambassadors.
"Both Hrithik and Sonam are youth icons and are looked up to for their style and attitude, which is completely in tune with our brand philosophy, which is about young at heart and pursuing for perfection, and always be a trendsetter," said Sky Li, VP, Oppo.
"We encourage consumers to be experts in photography and be trend setters like our brand ambassadors who have influenced us with their astounding pictures," added Li.
According to Sonam Kapoor, her association with Oppo echoes her belief in the brand's philosophy of marrying technology with style and elegance as a phone is increasingly becoming a lifestyle statement especially amongst the youth.
On the other hand, Roshan said he is very excited to be a part of yet another successful innings with the brand.
Oppo is the currently the Official Global Partner worldwide for the mobile phone category with International Cricket Council (ICC) for four years.