The International Cricket Council has announced Channel 2 Group as its global audio rights partner after it acquired exclusive audio rights for all ICC events from 2016 to 2023.
Under the agreement, Channel 2 Group will provide live audio commentary at the ICC World Twenty20, ICC Champions Trophy and ICC Cricket World Cup via its sub-licensees in key cricket territories. For all other events, the coverage will be a mix of live commentary for select matches and regular live updates.
Reflecting on their partnership, ICC General Manager Commercial, Campbell Jamieson, said that their partnership would ensure expanded reach of ICC events, especially in territories where radio broadcasts are still popular.
"Channel 2 Group has been involved in cricket for a long time during which it has provided excellent live coverage. Its proven record means fans following the ICC events over ICC's digital platforms or radio channels can continue to enjoy and remain an active part of the spectacle even if they are not at the ground or in front of their television screens," Jamieson added.
Chairman of Channel 2 Group Corporation, Ajay Sethi also expressed his views on their eight-year partnership with the ICC.
He said, "We are delighted that through this partnership our group can reach out to millions of cricket lovers. We are dedicated to growing the game and this partnership is a step in that direction.
