The International Cricket Council has announced MRF Tyres, a market leader in automotive tyres, as their Global Partner for ICC events in a four-year-deal from 2016-20.
The announcement was made at the MRF Tyres headquarters in Chennai which was attended by ICC Chief Executive, David Richardson, MRF Tyres's Chairman and Managing Director, K.M Mammen, former India captain and MRF brand ambassador, Sachin Tendulkar, and other officials.
The ICC and MRF Tyres recently completed a successful partnership at the ICC Cricket World Cup 2015, one of the most successful ICC events to date. Over the next four years, the ICC will aim to reach greater heights at eight tournaments, including the ICC World Twenty20 in 2016, an ICC Champions Trophy in 2017 and an ICC Cricket World Cup in 2019.
Commenting on their partnership, Richardson said, "I am delighted that MRF Tyres has decided to continue its support of cricket by extending its partnership with the ICC for a further four years. Our aim at ICC events is to create an exceptional experience for all involved and I am confident that not only will MRF help us enhance that aim but that the forthcoming ICC events will help MRF promote its brand and expand its reach to other parts of the globe."
Meanwhile, Mammen also expressed his views on new partnership. He said, "Association with the ICC and the game of cricket presents a great opportunity for brand MRF to reach markets across the world. We are indeed proud to bring this thrill-a minute tournament to the millions of fans in India and all over the world.
