IDEA Cellular, which is India's 3rd largest national mobile operator with over 165 million subscriber's has announced a shift to Per Second Billing (PSB) plan for 1.5 million prepaid customers.
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The Aditya Birla Group Company has over 166 million of customer base, out of which nearly 157 million are prepaid users. The 1.5 million Idea prepaid customers who are currently on Per Minute Billing (PMB) will be shifted to PSB plan, progressively, over the next 30 days.
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Chief Marketing Officer, Idea Cellular, Sashi Shankar in an interview said, "We have always been customer centric in our approach, offering choice and convenience to customers and hence we have been providing both PMB and PSB plans to users, so far. Henceforth, we will now be offering PSB plan to our entire base of nearly 157 million existing and new prepaid users."
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India's first truly multinational corporation has spent Rs.40.5 billion in FY15 and has increased its capex plan for FY16 to Rs. 60-65 billion. The company will continue to invest in expanding its robust network of nearly 150,000 cell sites covering over 360,000 towns and villages with voice and data offerings on 2G and 3G; and roll out 4G LTE services in 10 key markets, starting calendar year 2016.
