Fashion Scout during London Fashion Week witnessed the Made in India collections for the third season in a row on September 18, as designers showcased their designs under House of MEA.
Sending a strong message to the global media and industry the collections re-instated that India is evolving from just Make in India to Design in India for Fashion.
FAD International Academy, India's premier institution for creative arts and fashion, unveiled Season 3 of House of Middle East and Asia at Fashion Scout during London Fashion Week, a first of its kind initiative to promote Indian designers through global fashion weeks.
The season showcased catwalk shows for Indian designer Nivedita Saboo, Chinese designer Ge Yu for label Anndrestand and India and Dubai based label Studio HJ by Hema Joshi to a packed audience of British celebrities, media and industry.
Last season had seen designer Rocky S and accessory designer Felix Bendish unveil their collections to raving industry and media reviews.
"Our vision is to promote, nurture and incubate emerging talents from India that can cater to a global audience and promote the "MADE in INDIA" initiative by the Government of India and also support students as they intern, engage & network during London Fashion Week" quotes Shivang Dhruva, Founder of House of MEA and FAD International Academy.
Indian based designer, Nivedita Saboo presented a mix of menswear and women's wear with shapely silhouettes. The inspiration for this collection was founded on "unlearning" and"desaturation", with white tones representing a blank canvas of creativity and life. The women's wear, forged from individual geometric outlines, embodied the building of creativity, with ordered shapes delicately created from line and dot painting.
The colourful prints, painted by blind children, featured on flowing silk gowns. The designer textured the colours of paints using grains, to allow the children to be able to paint imaginatively in colour. "This is the purest form of art as they haven't been impacted by the outside world." The menswear was an exciting contrast, displaying sharply tailored jackets with leather inserts and triangular embellishments, buckle closures and high neck collars.
The designer, Hema Joshi, kept true to her signature elegant style, presenting full, floor length gowns. Joshi was inspired by the costumes, architecture and vibrant shades of Tibet, which she reflected in this collection with bold geometric prints and a vibrant array of colours.
Asymmetric pieces were cut away and inserted with sheer fabric panels to form innovative silhouettes. Suede, cotton, brocade and silk were among the variety of fabrics used, and bold tones including olive greens, royal blues and Tibetan maroons made up a sea of earthly hues. Slicked back ponytailed hair revealed statement dream catcher earrings and headdresses.
Designer and Parson's graduate, Ge Yu, took to London Fashion Week for the first time with her new label, Annderstand under House of MEA. The collection consisted of casual loungewear pieces with elements of tailoring incorporated for added complexity. Layered dark blue hues contrasted with monochrome tones. Laced up sandals and delicate heels accompanied the looks, along with loosely flowing hair which flattered nude toned make-up.
Marbled prints on light silks fluidly moved whilst structured jackets created juxtaposition between the soft fabrics and sharp lines. Fine pleats also added definition and flexibility to the movement of the garments.
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