Instagram has announced changes to its advertising services that will now allow businesses to run ads up to 30 seconds long on its platform.
According to The Next Web, the businesses will also be able to use Instagram's new landscape format for photo and video ads
In addition, the company will expand its service to smaller clients and welcome advertisers in 30 more countries on September 30, including Italy, Spain, Mexico, India and South Korea.
Instagram says it will also offer delivery and optimization tools to reach the users on its own service as well as Facebook and a new premium product called Marquee that will help drive mass awareness and expanded reach in a short time-frame.
Instagram says it will be perfect for things like product launches and movie premieres.