Taking Prime Minister Narendra Modi's recently launched "Make in India" campaign forward, Intimate Apparel Association of India (IAAI) has organised a two-day trade fair in New Delhi that will focus on intimate wear manufacturing in India.
The exhibition was inaugurated by Minister of State for Textiles Santosh Kumar Gangwar where a white paper on 'Make in India, Make for the World: Developing India' as a quality intimate supplier for global markets was also released by him.
The objective of the entire exhibition is to focus on the strengths of the Indian industry that can be leveraged to position India as a leading manufacturing destination for intimate wear.
Yusuf Dohadwala, the CEO of Intimate Apparel Associations of India, said India has been a sleeping giant in the category of intimate wear for quite a long time.
"This is the time to wake the giant out of its slumber and show its true potential to the world. The 'Make in India' drive initiated by our honourable Prime Minister is sure to help us in commencing the golden age of the Intimate Wear Industry in the country. The next five to ten years look very promising," he added.
The exhibition showcased everything from fibres to laces, to hooks and packaging. Visitors from a wide variety of sectors, including brand owners, manufacturers of intimate wear, designers, export houses, large format retailers, online retailers, buying houses participated on the first day of the event.
