Bangalore-based hotel chain Treebo Hotels on Saturday roped in Bollywood actor Irrfan Khan as the brand ambassador for its first 360- degree brand campaign.
Targeting its consumers across the country, Treebo will roll out its integrated campaign with TVC, print, digital and OOH advertisements, starting today.
"The budget segment hotels have always been perceived as the ugly duckling in the hotel industry and rightly so because of the quality of experience they offer. Through our campaign, we want to make people aware of Treebo's promise of delivering a quality stay at our properties, which is one of the aspects people are most suspicious and unsure of," said Shubham Khurana, Director-Marketing, Treebo Hotels.
Through this campaign, the hotel brand aims to reiterate its focus on bringing a revolution in the hotel industry by assuring quality experience and providing value for money to guests across its 250 properties in over 50 cities in India.
"Everyone has experienced the pain of staying at a budget hotel during family vacations and has unpleasant memories of not receiving the promised quality. I believe these experiences trigger suspicion and doubt amongst consumers and it is commendable to see a brand addressing that emotion. It's great to see the commitment of these young leaders to change the way the hotel industry functions, having already built Treebo as India's third largest hotel chain in a short span of 2 years," said Irrfan Khan, the brand ambassador.
Treebo works on a technology-dependent, scalable model that allows the brand to have an absolute control over the properties' service quality. Catering to 70 percent of the total hotel market in India, Treebo has built a robust ecosystem comprising of multiple industry-first technology solutions and a strong on-ground team to maintain Treebo-approved quality standards and guest experience across its properties.
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