Business Standard

Irrfan Khan now the brand ambassador for Jivi Mobiles

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ANI New Delhi [India]

Bollywood actor Irrfan Khan has been roped in as the brand ambassador of Jivi Mobiles - the Mobile Division of Magicon Impex. Pvt Ltd.

The 'Madaari' actor will feature in the upcoming campaigns - both offline and online for the brand and will endorse Jivi Mobile's products such as Feature and Smart Phones. He will also be a part of various customer engagement activities that the brand has planned during the year. The association will primarily promote the expansion of Jivi's innovative product range.

Pankaj Anand, the CEO at Jivi Mobiles said, "It's an absolute pleasure to announce Jivi Mobiles' association with Mr. Irrfan Khan. We believe by roping in Mr. Khan, we will make our customers feel more comfortable and reassured about the brand Jivi Mobiles. Our plan is to have a long association with Mr. Khan and make him the face of all our forthcoming brand campaigns."

 

Since its inception, Jivi Mobiles has been people's brand serving millions of customers with innovative products range offering unique feature which enhances day to day life. Over the years, Jivi Mobiles has grown from strength to strength and has established itself as a major player in Indian mobile phone space. Now the company is looking to get into new verticals and have aggressive plans for India.

Anand further added on why the company chose Irrfan as its Brand Ambassador, "His down to earth image of being the man-next-door has gelled very well with Indians, making him the ideal pick to endorse our products. This association will definitely take the brand closer to the consumers."

The actor said, "Jivi Mobiles has been holding to Indian roots. Company provides ideal companion for people who are looking for enhanced user experience at an affordable price and great reliability. I am very happy to associate with Jivi and look forward to working with them closely."

Jivi Mobiles has already set up first factory in Mahipalpur, New Delhi built up on an area of 15000 sq. ft. which caters to North and East India. It has around 350 employees working and a capacity to roll out seven lakh phones per month. Company is setting up another facility with an investment of more than 100 crores. Second facility of Jivi Mobiles which is located in Lonavla, Maharashtra will cater to the Southern and Western parts of the country. Second facility would be operational in coming months.

JIVI Mobiles ensures end-to-end service right from Research and Development of products to Manufacturing, Product Testing and Supply. While sourcing team ensures best in class products and accessories, the technical team ensures best of quality parameters with all the statutory compliances adhered to. JIVI has always believed in customer satisfaction, which is being taken care by a vast network of 550 service centers in every nook and corner of the country.

Having more than 20 branch offices, 25,000 dealers and 533 distributors under its umbrella, JIVI Mobiles represents the robust growth of a Smart Developing India. Besides making a mark in India, JIVI has already expanded its wings offshore to countries like India, Myanmar, USA, Sri Lanka, Indonesia, Africa, Hong Kong, China and Dubai.

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First Published: Oct 04 2016 | 4:51 PM IST

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