British luxury carmaker Jaguar has launched its cheapest car so far, with its target purchasers being women and young drivers.
The Jaguar XE sports sedan is priced at 27,000 pounds in Britain, and is the first model in the XE series.
A sport utility vehicle (SUV) is expected to follow.
The Jaguar XE is seeking to challenge the BMW 3 series, priced from 23,550 pounds in Britain, as well as Audi and Mercedes-Benz models.
Jaguar returns to the entry-level luxury market after five years.
The XE sports sedan, a five-door model with a sleek design in red, will be Jaguar's most aerodynamic car thanks to a smooth under floor that reduces drag and a rear end to increase down force, the firm said.
The car and subsequent models in the series to be detailed at the Paris motor show in October are part of a two billion pound investment programme at Jaguar.
